Today, where do most American's spend their time? On the computer, most are either on google doing research, Facebook checking statuses, checking e-mail, watching YouTube videos, just to name a few. But with Americans having all this time on the computer slow their brain activity enough to where they are more venerable to fall for online advertising? This next study shows how it works. One bit of information they found was, "Further, when asked how frequently they conduct Internet searches for products or services they read about in online articles, the results were eye-popping. Frequency increased from about 50 percent a year ago saying they initiate a search "very frequently" or "somewhat frequently," to 57 percent this year." As all these differnet social networking sites sky rocket in people and more and more people are constantly on the computer and more are going to these numbers will rise often. It has also been found that the longer you stay on the computer the more it slows your brain waves for the time you are on the computer. If you don't have your normal brain waves to distinguish fake claims versus the real, legit advertisments. Therefore, online advertising is actually better because people are more likely to fall for a sales trap when their brain waves aren't at their "norm."
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